Continental ice-cream parlours and licensed coffee shops serving high quality ice-cream, yoghurt, speciality meals, cakes and coffee.
Has been established since 1982, and has been franchising since 1990. Today, Dulce has nearly 70 stores operating in Southern Africa and the Middle East.
The quality of the product (or food) is a huge contributor to the success of the brand. An overwhelming percentage of Dulce's customers find the ''quality of food'' (59%) or ''menu'' (25%) to be the attraction to Dulce. This is also probably why over 90% of Dulce's customers are return-customers.
The Dulce differentiation is derived through its differences in menu, which has won numerous awards and décor design which creates its unique ambiance and dining experience consistent with Dulce’s focus on a providing a restaurant solution for the worldwide swing.