Since launching in 1958, Milky Lane has led the field in innovative ice cream eating experiences with fast friendly service and quality products. Ola acquired the Milky Lane brand and franchise system on 1 June 2003 and the new modernised Ola Milky Lane was born. The re-launch of the brand has resulted in a resurgence of interest and support by consumers and landlords alike. Although the demand for outlets has been considerable, a number of opportunities still exist.
Our Products
We offer a range of indulgent products ranging from SpinnersTM, a unique concept which blends soft serve with chocolate, nuts, fruit, confectionery and other tasty ingredients, to sundaes, sweet and savoury waffles and speciality coffees.
The core ingredient is soft serve, which is used as a base for many of the menu products
Experience and Expertise
Ola Milky Lane bring together:
- Milky Lane - the country's longest established and most successful retail ice cream brand with close to 100 outlets in South Africa
- Ola - a division of Unilever South Africa, a subsidiary of Unilever PLC, a world leader in fast moving consumer goods. Unilever's ice cream Division is a global ice cream leader with a presence in 95 countries as well as over 6 000 retail ice cream outlets worldwide.
The partnershp retains the franchising system that made Milky Lane a market leader, while adding Ola's advanced marketing, innovation and ice cream supply systems. Ola also has the international brands like the Ola Heartbrand, Magnum, Cornetto and Paddle Pop.
On the operational side, Ola is co-managed by Retsol, a team of entrepreneurs with a proven track record in South Africa and surrounding countries. The management team gives franchisees access to the most professional operations and support systems and ensures the long term success of the brand.